Ultimate July 1 Barbecue with a New Wine Mobile App

Game-changing technology allows you to instantly scan 150,000 wines in the liquor store

Toronto, May 12, 2011 – A new free mobile application will change the way Canadian wine lovers find, buy and enjoy wine this summer. The Natalie MacLean Wine Picks & Pairings app lets you use your smartphone camera to snap a picture of any bottle label bar code in the  liquor store. With one click, you get tasting notes, scores, and food pairings.

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“You’re in the liquor store wondering if you should buy the bottle with the castle on its label or the one with the fluffy squirrel,” says Natalie MacLean, the editor of Canada’s largest wine web site at www.nataliemaclean.com. She created the tool to make buying wine easier for consumers.“Now you just point and click to find out if that shiraz actually is a good wine to go with your pepper steak, or if the sauvignon blanc would work with your grilled veggies. No more guesswork based on castles and critters.”

No more shopping lists either since you can scan the wines right in front of you in the store. The app’s key features allow you to:- Instantly access tasting notes, scores, prices, recipes and food pairings

- Search 150,000 wines at the LCBO, SAQ, BC Liquor Stores and other liquor retailers across the country- Get real-time stock for every wine at the store in which you’re shopping

- Check the number of bottles in stock at nearby stores via GPS real-time inventory search- Track your purchases in your virtual cellar with just a few clicks

- Create a wine journal with your own wine notes and pictures in the app- Share your favourite wines and pairings on Twitter and Facebook

The new Wine Picks & Pairings app is the next generation of Natalie’s mobile app, which was selected among the top five food-and-wine apps by both Computerworld Magazine and the New York Times. It’s the only one featured on Apple’s iTunes store under App Essentials for both “Food & Wine” and “Date Night.”Fans use Canada’s most popular wine and food app to get more than 700,000 wine picks and food pairing suggestions a month—the number of users has grown 230% over the past year. The app, designed by Fluid Trends, bundles a suite of 10 wine apps including reviews, cellar journals, recipes, food pairings, articles, blog posts, a wine glossary, a bi-weekly newsletter, a directory of wineries around the world and excerpts from Natalie’s bestselling book Red, White and Drunk All Over.

A certified sommelier and winner of the World’s Best Wine Writer award at the World Food Media Awards, Natalie wrote and vetted all the pairings and wine reviews in the app rather than relying on computer-generated algorithms and crowd-sourced material.Natalie’s Top 10 Well-Done Wine and BBQ Pairings:

1. Juicy Steak and Shiraz2. Grilled Salmon and Pinot Noir

3. Seared Tuna and Gamay 4. Flame-Broiled Hamburgers and Zinfandel

5. Grilled Portabello Mushroom and Rosé6. Herbed Chicken and Syrah

7. Lobster in Butter and Sparkling Wine8. Grilled Veggies and Sauvignon Blanc

9. BBQ Pork Chops and Chardonnay10. Roasted Marshmallows and Tawny Port

About NatalieNatalie MacLean is a Canadian wine journalist and author of Red, White and Drunk All Over.She connects with more than 123,000 wine and food lovers who get her free e-newsletter. Nat is the only person to have won both the M.F.K. Fisher Distinguished Writing Award from the James Beard Foundation and the M.F.K. Fisher Award for Excellence in Culinary Writing from Les Dames d’Escoffier International. More bio here: www.nataliemaclean.com/bio.

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